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Work Experience

Professional Journey

2025

Video Editing & Content Creation

Freelance

Remote

Bringing Stories to Life, One Frame at a Time

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I transform raw footage into captivating content that stops the scroll and sparks genuine connection. Whether it's a heartfelt vlog, an attention-grabbing TikTok, or a polished brand story, I understand that every video is an opportunity to create an emotional moment with your audience.

My editing style blends technical precision with creative storytelling. I craft seamless transitions that feel effortless, choose music that amplifies your message, and add effects that enhance rather than overwhelm. Each project begins with understanding your unique voice and vision, then bringing it to life through strategic pacing, compelling visuals, and authentic storytelling.

What I Create:

  • Vlog-Style Content — Personal, engaging narratives that build authentic connections

  • Short-Form Social Videos — Scroll-stopping content optimized for TikTok, Instagram Reels, and YouTube Shorts

  • Branded Content — Professional videos that showcase your brand's personality and values

  • YouTube Content — Long-form videos with engaging hooks, smooth pacing, and strong retention

My Creative Toolkit: CapCut Pro •Filmora 14 • Canva • Advanced color grading • Audio enhancement • Motion graphics

Every video I edit is designed to do more than just look good—it's crafted to make your audience feel something, take action, and remember your message long after they've scrolled past.

2024-Present

Content Creation & Vlogging

Calapan City, Philippines

Authentic Content That Connects

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I specialize in creating genuine, relatable content that prioritizes authentic connection over polished perfection. My approach to vlogging and content creation is rooted in real experiences and natural on-camera presence, developed through years of live selling and direct audience engagement.

My Content Style:

  • Authentic Vlogging — Simple, real moments that showcase genuine personality and everyday experiences

  • Short-Form Content — Funny clips, relatable skits, and personal content designed to entertain and connect

  • Live Engagement — Natural on-camera presence with strong audience interaction skills

  • Lifestyle Content — Unfiltered glimpses into real life that resonate with viewers

Core Philosophy: I believe the best content happens when creators embrace authenticity over perfection. My vlogs focus on capturing meaningful moments and genuine emotions rather than flawless production. This approach creates deeper connections with audiences who are looking for real, relatable experiences.

Professional Application: This foundation in authentic content creation directly informs my professional services in social media management and video editing. I understand what makes content genuinely engaging because I've experienced firsthand what resonates with real audiences. Every strategy I develop and every video I edit is built on the principle that authentic storytelling drives meaningful engagement.

Skills & Experience: On-camera confidence • Live audience engagement • Authentic storytelling • Short-form video creation • Audience connection strategies • Content that converts viewers into community

2018-2023

Financial Advisory & Client Relations

Licensed Financial Advisor

Manulife Philippines

Building Trust Through Strategic Financial Guidance

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As a Licensed Financial Advisor at Manulife, I specialized in translating complex financial concepts into clear, actionable strategies that empowered clients to achieve their long-term goals. My approach centered on thorough needs assessment, personalized solution development, and building lasting relationships founded on trust and transparency.

Core Responsibilities:

  • Financial Planning — Conducted comprehensive financial needs assessments and developed customized insurance and investment strategies

  • Client Education — Simplified complex financial concepts to improve client financial literacy and decision-making confidence

  • Relationship Management — Built and maintained long-term client relationships through consistent communication and reliable service

  • Performance Excellence — Consistently achieved and exceeded sales targets while maintaining high client satisfaction standards

Key Expertise: Risk assessment and management • Investment strategy development • Insurance planning • Client needs analysis • Financial education and literacy • Goal-setting and achievement strategies

Professional Impact: This experience provided invaluable training in understanding client needs, communicating complex information clearly, and building trust-based relationships. These skills directly enhance my current work in digital marketing and content creation, where understanding audience needs, clear communication, and building authentic connections are equally critical for success.

Transferable Skills: The strategic thinking, client-focused approach, and communication expertise developed in financial advisory seamlessly translate to helping businesses and creators develop content strategies, understand their audience needs, and build meaningful digital relationships that drive real results.

2015-2018

Operations Management & Team Leadership

STORE MANAGER

Red Ribbon Bakeshop, Philippines

Driving Performance Through Strategic Operations and Team Excellence

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As Store Manager at Red Ribbon Bakeshop, I orchestrated all aspects of retail operations while leading a dynamic team to consistently exceed performance targets. My role required balancing multiple priorities simultaneously—from inventory optimization and sales analysis to team development and customer experience enhancement.

Operational Excellence:

  • Strategic Planning — Developed and implemented sales strategies that consistently achieved monthly targets

  • Inventory & Analytics — Managed product inventory, tracked sales performance, and analyzed data to optimize operations

  • Process Optimization — Streamlined service workflows to improve efficiency and customer satisfaction

  • Quality Assurance — Maintained brand standards and ensured consistent service delivery across all touchpoints

Leadership & Development:

  • Team Management — Led, trained, and motivated staff to maintain high performance standards

  • Staff Development — Created training programs that improved team capabilities and service quality

  • Scheduling & Resource Management — Optimized staff scheduling and resource allocation for maximum efficiency

  • Performance Management — Monitored team performance and implemented improvement strategies

Key Strengths Developed: Multi-tasking under pressure • Data-driven decision making • Team motivation and training • Customer experience optimization • Problem-solving in fast-paced environments • Strategic goal achievement

Digital Application: The organizational systems, performance tracking, and team coordination skills honed in retail management directly enhance my ability to manage multiple client projects, coordinate remote teams, and deliver consistent results in digital environments. My experience in meeting targets and optimizing processes translates seamlessly to campaign management and client success strategies.

Education

JULY 2025 

Professional Training & Certification

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Digital Marketing & Content Creation Specialist

Department of Information and Communications Technology (DICT)

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Government-Sponsored Professional Training Program

Calapan CIty, Philippines

Specialized Training Areas:

  • Social Media Management — Strategic content planning, audience engagement, platform optimization, and performance analytics

  • Video Editing & Production — Advanced techniques using CapCut and Canva for creating platform-specific, engaging content

  • Content Strategy & Vlogging — Authentic storytelling, audience development, and content that drives engagement

Core Competencies Developed:

  • Social media strategy development and implementation

  • Content calendar creation and management

  • Performance metrics analysis and optimization

  • Multi-platform content creation and distribution

  • Advanced video editing and post-production

  • Brand voice development and consistency

  • Audience engagement and community building

Technical Proficiencies: CapCut (Advanced) • Canva Pro • Social Media Analytics • Content Scheduling Tools • Performance Tracking • Multi-platform Publishing

Professional Impact: This comprehensive training program provided the technical foundation and strategic framework necessary to transition from creative passion to professional digital marketing expertise. The curriculum emphasized practical, industry-relevant skills that directly support business growth and brand development in the digital landscape.

Certification Status: Completed with specialization in Social Media Management, Video Editing, and Content Creation

2011 – 2015

Bachelor of Science in  Tourism Management

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4-Year Degree Program

City College of Calapan, Philippines

Core Academic Focus:

  • Hospitality Management — Service excellence, guest relations, and operational efficiency

  • Travel & Tourism Planning — Destination marketing, itinerary development, and industry operations

  • Tourism Marketing & Promotion — Strategic marketing principles, brand development, and promotional campaigns

  • Customer Service Excellence — Client relationship management, service recovery, and satisfaction optimization

Key Competencies Developed:

  • Advanced communication and interpersonal skills

  • Project management and coordination

  • Team leadership and staff management

  • Strategic marketing and promotional planning

  • Customer experience design and optimization

  • Professional service delivery standards

  • Cross-cultural communication and sensitivity

Professional Skills Acquired: Strategic planning • Marketing campaign development • Client relationship management • Team coordination • Service quality assurance • Problem-solving under pressure • Multi-cultural communication

Application to Current Work: The comprehensive training in customer service excellence, marketing strategy, and project management provides a strong foundation for delivering exceptional client experiences in digital marketing and content creation. The emphasis on hospitality and relationship-building directly enhances my approach to social media management and client collaboration.

Degree Status: Bachelor of Science, Hospitality & Tourism Management

Languages

Filipino (native)

English (Fluent in Writing)

(Speaking B1)

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